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THE COMPANY

DAREFORE is a technology company revolutionizing athlete performance through data-driven solutions. We specialize in data analysis, computer visualization, and human motion capture to develop innovative tools for athletes and coaches.

MARKET

Our target market includes professional and amateur athletes, coaches, and sports teams across various disciplines, including cycling, triathlon, rowing, and running.

TEAM

CEO: Marios Kyriakou (PhD in Computer Science) 
CTO: Panayiotis Kyriakou (PhD in Computer Science)

VALUE PROPOSITION

We empower athletes with the data and insights they need to improve their performance, prevent injuries, and achieve their goals.

Our solutions provide real-time feedback, advanced analytics, and personalized training plans, enabling athletes to train smarter and more efficiently.

We have successfully piloted our technology with pro athletes and cycling teams, resulting in significant performance improvements

THE LEAD PRODUCT

The first product Darefore Tech Suite is revolutionizing cycling performance. Our proprietary biometrics system combining wearable technology and smart data-driven methodologies provides real-time feedback on the athletes’ body position, helping them reduce air-drag, increase speed, unlock their full potential, and prevent injuries. By combining this data with advanced analytics, we empower cyclists and triathletes to train smarter, not harder, and achieve their ultimate goals.

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Key Tech & Features

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Darefore leverages cutting-edge technology to provide cyclists with a unique and powerful performance platform. Key features include real-time body position tracking, both indoors and outdoors, enabling precise analysis of rider ultimate positioning and movement. Advanced algorithms analyze this data in real-time to provide personalized insights, identify areas for improvement, and generate progress and trends charts. Seamless integration with other fitness devices and a user-friendly interface make Darefore an accessible and valuable tool for all cyclists.

Market Expanding Releases/new Products

  • Analysing Form, Performance & Technique on more Sports: Running, Rowing, Weightlifting

  • Embedded Darefore Data on Smart Glasses

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Business Model & Go to Market

The biometrics belt and sensor is sold in a package of $300 and includes a yearly member subscription with access to the premium tools of the platform. The subscription can be renewed at the price of $100 per year.

International commercial activities:
US Amazon Store, World-class athletes Ambassadors, Online shop, Distributors, Direct targeted campaigns.

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Traction

  • Sales to 10 different countries.

  • Secured a strategic investment of €300K and joined the Kinisis Ventures Fund I portfolio

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